Online Horse Shopping with ehorses

If you are looking for your new equine partner and desire a world-class online horse shopping experience, ehorses needs to be your go-to Internet destination. I remember how frustrating horse shopping was in the months leading up to eventually finding my heart horse Knight. ehorses was not on my radar back then. I tried a couple of different online horse sales sites and honestly, it was a waste of time.

When ehorses reached out to collaborate on this sponsored post I was eager to learn more. I think it’s exciting to use modern technology to broaden our pool when looking to buy a horse online. This Q & A-style blog post is based on several questions I posed to the team at ehorses. Even if you’re not currently horse shopping, it’s good to know common practices in the equestrian world whether for a future search or to make a recommendation to a friend.

Click here to see what’s “out there” (online horse window shopping is fun!)

What makes your site different from other horse sales sites?

ehorses mission is to connect horses and people worldwide. We want to keep this process as simple and fast as possible. Buyers can search for their dream horse using the countless filter options, such as age, breed, suitability, location and much more. 

ehorses is visited more than 5 million times a month and every 20 minutes a horse is sold through ehorses. In 2022, ehorses celebrated the millionth sale advertisement on its platform. Digital horse sales continue to grow, as evidenced by the fact that horses are online for an average of only 35 days, down from around 58 the previous year.

ehorses also does not take commission on sales, which makes advertising even more attractive for sellers. 

Horses of all kinds can be advertised on ehorses, whether horses for sale, breeding stallions, broodmares or foals.

Click here to browse dreamy horses on ehorses.

What countries make up for the most active accounts?
ehorses is the market leader in Germany and a household name to almost everyone in the equestrian world. For instance, ehorses is googled more often in Germany than “buy a horse”. We are currently building up this branding in the international arena as well and are proud that ehorses can already be used in 13 countries and in 9 different languages. Already 1/3 of all enquiries come from the international area, with the USA, the Netherlands, Poland, Spain, but also the UK being very interesting markets.

How long has ehorses been a platform in the online horse shopping space?

ehorses was founded in 1999 as the first horse market on the internet and specialises in the successful brokerage of horses worldwide. Based in Germany, the company has developed into the world’s leading online horse market in recent years. More than 300 new horses for sale are posted every day and a horse is sold via ehorses every 20 minutes. 

How do you protect buyers and sellers from online horse shopping scams?

It is important to ehorses that the user experience of the site is safe for sellers and buyers. To this end, ehorses has built in some security features that send suspicious ads to manual review. Additionally, the team manually goes through the newly advertised horses and posted profiles every day to exclude possible fraudsters from the platform as quickly as possible. 

In addition, sellers and buyers are reminded in their messages exchanged on the platform to always be careful and not to simply give out sensitive data such as bank account details, for example. 

Furthermore, it is also important to ehorses that dubious traders are not given the opportunity to sell horses arbitrarily. For this reason, for example, only one horse can be advertised for 90 days. 

ehorses also works closely with many horse associations. For example, PRE horses that are advertised are always checked again by the ANCCE before the final approval for the breed “PRE” is made in the profile.

Here various questions are answered on safety and other FAQs:

Is there a certain discipline or type of horse that your site caters to?

There are almost 23,000 horses advertised on ehorses. Horses for sale as well as breeding stallions, broodmares, foals, riding partnerships and more can be advertised. Horses of all breeds and all kinds can be found on ehorses. From the highly professional sport horse with Grand Prix training to the free riding horse, ehorses connects every horse enthusiast with the right horse. Among others, well-known names of the equestrian scene trust us, such as Ullrich Kasselmann or Matthias Alexander Rath, the former rider of the exceptional dressage stallion Totilas.

What other things can equestrians buy or sell on the site?

At ehorses, equestrians can promote and find pension stables, riding holidays, job advertisements, training possibilities of both horse and rider. Furthermore, besides placing your horse for sale, it is also possible to place a lease advertisement. Equestrians can also list horse properties for sale, stuff for the stable/ rider/ horse, carriages and vehicles. 

Shop ehorses here for fun horse things!

ehorses is thus a marketplace for everything to do with horses and stables and the place to contact for all horse-related matters.

How does the pricing work? Can you explain about free, premium and premium plus? Is the site free for buyers or is it subscription based?

Sellers from abroad can easily add up to 5 horse advertisements within 12 months for free which will be up for 90 days. There is also a possibility to boost your ad by choosing one of the featured options. This option is charged once and is not linked to a subscription. Depending on the option chosen, the ad is “pushed” differently to reach additional potential customers. The refinement of the ad is valid as long as the ad is online.

Bronze ad includes image preview, which means that interested parties can click through all photos directly in the search results and watch. Ads with picture previews have more clicks up to 62%.

Silver ad includes image preview, eyecatcher and new today. Eyecatcher enables interested parties to see more information about the horse because your ad will be shown in the search results of all other advertisements. New today puts your ad at the top of the search and is automatically marked as “New” and the publishing date is reset.

Golden ad has the same features as bronze and silver options, plus it puts your ad on the first page and will be included in the newsletter. 

Platinum ad allows you to update your ad as a “new” 2x times instead of 1 like in previous packages. Furthermore, this option displays your advertisement on the ehorses home page. Potential prospects see your ad first. And finally, your ad will be placed on our social media channels. It of course also has newsletter advertisement, image preview, eyecatcher, and ad on the first page. We recommend this option if you have less than 5 horses to sell per year.
Here you can check all these options in a good overview:

If sellers have more than 5 horses to sell per year, a subscription model on ehorses is worthwhile. With this model, they can advertise unlimited horses for a fixed amount per month, which – depending on the subscription model – are automatically refined as gold or platinum advertisements and thus enjoy even more reach.

Customers who have a subscription are called Premium sellers. By getting a premium account, you can sell your horses twice as fast. There is a possibility to choose between 1 month, 3 months or 12 months subscription. A 3 months subscription gives you a 20% discount, while a 12 months subscription provides you with a 45% discount. 

Click here to see the different subscription packages.

Do you have a really great story of someone finding their absolute dream horse on ehorses?
ehorses is used by all horse owners. There are top horses with a Grand Prix training level on the platform, but also leisure horses. In 2022, ehorses celebrated its millionth advertisement and more than 4 million enquiries have already been made. 

Among others, well-known names of the equestrian scene trust ehorses. Ullrich Kasselmann advertises his top horses on ehorses, but also Matthias Alexander Rath, the former rider of the exceptional dressage stallion Totials, trusts ehorses when selling their horses.

In addition, we work with well-known influencers from all over the world who also buy and sell their horses through ehorses. These include, among others, the Swedish rider Carl Hedin or the UK equestrian influencer Harrison Ashton.

Click here for success stories and influencers with whom we collaborate.

What do you think it’s important for shoppers to know in order to have a smooth online horse shopping experience?

Looking at the buying process from the buyer’s side, there are several things to consider before buying a horse. 

For example, it is important to make sure that the horse you are looking for is suitable for the purpose for which you want to use it. Anything else would be unfair to the horse. When inspecting the horse, an objective person should be present and critically support you. In addition, it is important to have a horse purchase contract in which everything is precisely recorded. During the payment process, it should be ensured that down payments are never made in advance if the horse has never been seen. 

ehorses is not just about online horse shopping. ehorses has a large online magazine with various topics, including tips on buying and selling horses and many other topics, such as horse health, feeding and more. 

For example, ehorses is also very interested in social issues. For instance, fundraising campaigns are regularly called to draw attention to breast cancer, among other things, or to animal welfare organisations. These can, for example, advertise their horses free of charge on ehorses so that they can find a new home faster. 

ehorses also supports many tournaments and events during the year, whereby the size of the tournament does not matter. From federal championships, huge fairs like the SICAB in Spain to auctions and children’s pony tournaments, ehorses supports horse events of all kinds. If you would like ehorses to sponsor an equestrian event free of charge, simply fill in the form here.

Thanks for reading this robust post on ehorses, and please share your experiences in the comment section!

QUESTION: Have you ever bought a horse online? What was that experience like? Would you do it again?

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